Our Growth Marketing Services for B2B Organizations
Growth Strategy
Developing a Holistic Growth Strategy
Developing Go-to-Market (GTM) for new products or services
Developing a comprehensive Demand Generation plan
Outbound Marketing Services & Operations
Cold Email Outreach Campaigns
Prospect List Building
Cold Email Deliverability Analysis
Conversion Copywriting
Responding to Prospects
Appointment Setting
Account Based Marketing (ABM)
Campaign Management
Sales Automation
Content Development Services & Operations
Online Events and Webinar Production
Podcast Outreach and Production
Email Marketing
Marketing Automation
Content Marketing
Linkedin Content Production
Growth Rhino is an outstanding resource for any company that wants to hit the ground running and build a strong foundation for prospecting. They helped us formulate multiple prospecting strategies and gave us advice on all the stages of our sales funnel. They also made us aware of new categories that we should be pursuing. They are great partners overall !
Our Process to Get Results is Structured and Data-Driven
Stage (1) Ideate
This is where we help you clearly define your target audience & break it up into specific personas.
After that we brainstorm relevant messaging per persona.As we are doing this, our team will start setting up your email infrastructure based off your requirements. This includes domain/IP warmup and the necessary tools
Stage (2) Experiment
Once messaging and the audience is decided, we begin experimenting.
To do this we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Stage (3) Scale
Once the right cadence and messaging has been identified. We focus on the 'winning' campaign(s) and amplify.
Stage (4) Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound), or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaigns performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process begins again!
Growth Rhino is competent in what they do. It's the first time ever that we work with such vendor (and we have worked with 5-6 more previously for maximum 2 months each) for almost 1 year. Another great thing is that Growth Rhino is very flexible and can customize their approach to any customer and are always happy to do something that initially wasn't on the roadmap.
What is the difference between cold email outreach and email marketing?
Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Email marketing are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc. You would use email marketing tools like Mailchimp, Klaviyo, etc.
Cold emailing seems spammy - what are you doing to make sure your emails land in the inbox?
Cold email is a powerful tactic to propose a business partnership. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.
We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to the following three principles:
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospect
How does your cold email outreach process allow you to be compliant with international data privacy laws?
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
What should my average deal size be to cold email our ideal prospects?
Ideally the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.
Do you provide data for our ideal prospects when doing outbound cold emails?
We can suggest different data vendors based on your requirements. Alternatively we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
Are you using any proprietary tools?
We use a variety of existing well known SaaS products to setup & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.
How much does your agency charge and how does it work?
It is simple. Once a scope of work is agreed upon - we setup a monthly retainer. Our agency fees start at USD 12,000 per quarter and can increase based on the scope. We recommend to work together for at least two quaters. As this allows us to go through our process properly.
What would my ROI be like from using Growth Rhino's services?
ROI is a question that comes up a lot. Use this calculator to understand what financial outcomes could be achieved.
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love the fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
I had the pleasure to work with the Growth Rhino team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Schedule a 45-minute strategy call at your convenience. Choose a time on our calendar and answer a few quick questions to help us tailor the session to your goals. This small step ensures a highly productive, actionable meeting – no fluff, just value.
