We work with venture funded & bootstrapped startups
Marketing a new product or feature can be challenging. Should you employ an account based approach or spray the market to generate awareness? We do lots of research, build personas and determine which are the most effective channels to market your product/service. Often we suggest a mixture of cold emailing and PPC campaigns.
Conversational Marketing can be an effective way to convert your visitors on high traffic pages into trial users or book a meeting. Building chatbot scripts and playbooks on Intercom or Drift can be exhaustive and requires a lot of experimentation.
There is an abundant amount of content that exists. If you are producing content (video, text and images) then you need to have a way of measuring its effectiveness. The real question lies in how to distribute your content to make sure it is seen &/or shared with the right people. We suggest different channels such as social & email.
Leads are coming in from multiple channels. Measuring the lead source allows you to identify the top revenue generation source(s), optimize and double down. This requires lots of analysis from a variety of different tools.
Marketing a new feature release requires a clean strategy and execution. Are you announcing this major update on email, in-app or the notification window? We suggest exploring different ways of communicating these updates to your customers.
The foundation of growth marketing is to measure everything and see if our prospects are one step further in the funnel. We review the complete funnel to identify where prospects are falling off and if any changes can have a significant improvement.
Reducing churn is the #1 priority for high growth SaaS companies. We suggest implementing an automated onboarding program based on your successful customers journey. You marry that with product engagement data to identify specific moments of intervention.
Understanding the overall performance of your marketing and lead generation engine is super important. Usually everything gets pushed to a CRM – if not then reporting can be done via Google Sheets & Excel.
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