I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Kevon Cheung
Co-Founder & CEO - Toasty.ai
How We Work?
Our B2B outbound lead generation process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
Stage (1) - Ideate
As an expert outbound lead generation agency, we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona.
As we are doing this our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once messaging and the audience is decided, we begin experimenting.
To do this, we launch 'micro' outbound lead generation campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
As your outbound agency, we will also identify which marketing channels complement your sales campaigns (eg. social, content, landing pages, ads).
Here, combining email with other channels drives up conversion by nearly 3X for SaaS companies we’ve previously worked with.
Stage (3) - Scale
Once the right cadence and messaging have been identified.
We focus on the 'winning' campaign(s) and amplify our B2B outbound lead generation process.
Stage (4) - Optimize
As an outbound lead generation service for B2B SaaS companies, we optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next campaign ...and the process of getting outbound leads begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Nelio Leon
Founder - Urban Monks
How Growth Rhino Can Help Scale Up Your Business?
We use a multi-channel sales approach to expand your outreach
We use outbound lead generation strategies that deliver personalized messages accurately
We analyze the uniqueness of each business and accordingly curate our outbound sales techniques
We will keep you updated on the progress of every campaign with our detailed real-time reporting
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
Sarah Sun
CEO & Co-Founder - Sharechest.io
FAQs
What is outbound lead generation?
Outbound lead generation is the process by which you take your brand to prospective clients either through a phone call, email, or an event. These leads are usually generated through targeted outreach and advertising.
How does your cold email outreach process allow you to be compliant with international data privacy laws?
Our process allows us to be compliant with CASL, GDPR, and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously, and always ensure your messaging is relevant with a business/professional reason for the outreach.
Do you provide data for our ideal prospects when doing outbound cold emails?
We can suggest different data vendors based on your requirements. Alternatively, we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
