Maximize Your Cold Email Outreach To Drive More Sales and Leads in Portland

Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects

Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.

Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy. We do not do that.

We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to 3 things one must do.

(1) Properly setup your domain records and warm it up

(2) Make sure your prospect data list is clean, up to-date and relevant

(3) Make sure your messaging is relevant to your prospects

We can suggest different data vendors based on your requirements. Alternatively, we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.

Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.

Ideally, the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise, the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.

Cold emails are messages sent to individuals who do not have any prior relationship or acquaintance with the receiver. It is an email equivalent of cold calling that aims to start a conversation online. An important part of email marketing, it is different from warm and transactional emailing. These emails are generally sent to qualified prospects and ensure higher success rates.  

Cold email marketing is the way of connecting with your potential prospects with the help of an email. A brand normally has a list of prospects they want to target with an email. The cold email that works is the one that gets opened and read by the prospects and also gets you some replies, adding to the success of your cold email campaigns.

Though cold emailing is the most difficult aspect of marketing, it can work well if you follow the right steps and strategies. It is a great way to reach your potential prospects, start a business conversation, and build relationships. If your product/service can solve a specific pain point, using cold email can get you the most success.

By best practices, you should not send more than 200 emails a day. If you do, your account may get blocked. However, if it is a new account, try keeping the count even lower.

Cold emails are all about initiating conversations in the online world, and we craft our emails in such a way that they make personal connections with prospects. We aim to build long-term relationships with our cold email services and help you maximize your reach with increased sales conversions. Our cold emails catch the eye, generate a good response rate, and do not end up in the spam folder. 

Your cold email open rates highly depend on the quality and structure of your email. For this, you need to keep in mind the following things:

• Right person should send the email.
• The subject line must be interesting enough and personalizing the email body is the key. 
• Directly address the recipient in your email, mention certain personal details about them. 
• Keep the email body precise and crisp with no spelling mistakes and grammatical errors.
• Avoid the spam filters
• Provide clear value

Both cold emailing and cold calling have their own prospecting approach and no one can really debate on the effectiveness of cold email vs cold call. However, emails are less time-consuming, convenient and generally easier to send as compared to calling.  

The effectiveness of a cold email campaign is measured through certain metrics, which includes the open rates of the emails, the reply rates, the positive reply rates, the bounce rates, the click-through rates, and the spam complaint rates. All these stats help the sender to understand the overall campaign ROI and measure its success.

If your cold emails aren’t receiving the desired responses and you are failing to achieve your goals, then you must outsource your cold emailing. Outsourcing brings in multiple benefits. Your business will be able to generate more leads with the right knowledge; convert more leads, and make more sales. 

Crafting cold emails is an art and one can ace it by: 

• Creating a subject line that is in sync with the body of your email. 
• Keep your email short and precise.
• Personalize your email as per the recipient’s profile. 
• Highlight the prospect’s needs and pain points.
• Offer favorable solutions along with sharing relevant data. 
• Keep a conversational tone and use simple language.
• Don’t forget to add a powerful CTA.

Sending cold emails to sales is pretty much similar to sending cold emails in general. However, for sales:

• You must be on point with your research
• Validate yourself
• Keep your email short and actionable
• Appreciate the recipient but don’t overdo it
• Offer them something they are looking for
• Don’t use a template
• Close your email with a strong CTA
• End it with a professional signature

• A killer cold email should start with a message specifically tailored to the recipient
• It should appreciate the recipient
• It should highlight the receiver’s pain points and offer them a solution
• It should be original and not a predefined template 
• It should be short and crisp with no errors