Sector experience matters less than most agencies pretend.
It matters — just not the way it's usually sold. What actually transfers between industries is the method. What doesn't transfer is knowing which objection kills a deal in a compliance review, or why an agency buyer deletes your email in two seconds. Below is exactly where we've worked, and what we learned that's specific to each.
We'll tell you honestly whether our sector experience is relevant to yours.
- Published engagements
- 37
- Sectors
- 11
- Regions
- 4
- Companies served overall
- 100+
The client explorer.
Switch the view — same clients, different lens.
- B2B SaaSSortlyBreadcrumbsSeries A CybersecurityElastic PathOptixFincentSpateDialMyCallsDeep practice12Engagements
- Professional ServicesCrowdlinkerBalanseSOCOVested In YouDigital WorkbenchDeep practice5Engagements
- AI CompaniesHaloPeekageCinebodyDeep practice3Engagements
- FinTech & PaymentsComfiFincentShareChestDeep practice3Engagements
- AgenciesCrowdlinkerVelocity GrowthDeep practice2Engagements
- Logistics & Supply ChainCarriyoRW SolutionsWorked here2Engagements
- Enterprise Software & SecurityElastic PathSeries A CybersecurityWorked here2Engagements
- EdTechEduchainIntelakWorked here2Engagements
- Media & EntertainmentCinebodyPerfect VenueWorked here2Engagements
- ManufacturingBalanseWorked here1Engagements
- Healthcare & MedTechEchoNousWorked here1Engagements
Deep practices are shown in accent. Every sector below reflects real, published engagements — count reflects publicly-shipped case work, not total footprint.
What transfers, what doesn't.
- Finding buying signals — the triggers differ, the discipline doesn't
- Pipeline math — the ratios change, the arithmetic doesn't
- Testing small before scaling
- Deliverability and infrastructure
- Documenting so the system can be handed over
- Which objection kills the deal, and at what stage
- The vocabulary buyers use for their own problem
- Who else sits in the room, and what they're measured on
- Which proof points a buyer finds credible
- How long trust reasonably takes to build
An agency that has only ever sold into one sector will know the right column well and improvise the left. That's the more dangerous gap of the two — the left column is what makes a system repeatable, and it's much harder to learn on your account.
How sector knowledge actually shows up.
We're SOC 2 Type II, PCI-DSS L1, and we've been through review at three of the payment processors you likely already use.
The reason I'm writing: your recent hire in Treasury Ops suggests you're rebuilding the reconciliation stack…
Name the compliance objection first
We write the compliance objection into the first email rather than waiting for it. Naming the constraint before the buyer raises it is the difference between a reply and a silent internal veto.
- "I noticed you posted about…"
- "Congrats on the Series A!"
- "Loved your recent podcast"
- "Quick question — {first_name}"
- One sentence: what we do.
- One sentence: who we do it for.
- One sentence: what the ask is.
- Signature. That's it.
◇ Directness outperforms technique
Strip the technique
With agencies, we strip out every personalisation convention that other agencies use, because this audience recognises the mechanics instantly. Directness outperforms technique here in a way it does nowhere else.
◇ Teach the problem before the product
Teach the problem before you sell
The first message never leads with the technology. When buyers can't name the category, the outreach has to teach the problem before it can sell anything.
The five deep practices.
B2B SaaS
The motion has to change with contract size — the $5K playbook destroys a $100K brand.
Agencies
Your prospects run outreach themselves and see every technique.
Professional Services
Selling can move off the partners — except the part that shouldn't.
AI Companies
You're creating demand, not capturing it. Teach first, sell second.
FinTech & Payments
Trust is earned in rungs, and most outreach tries to skip three of them.
If your sector isn't listed
We've also run engagements in logistics, manufacturing, enterprise software, healthcare and education — just not enough in each to claim a specialism honestly. In practice, sector matters far less than two other things: whether your deals are large enough to justify a considered approach, and whether your market is specific enough to research. If both are true, the method travels.
Positions, not reassurance.
Not automatically. A specialist knows your buyers' language, which is valuable and learnable. A generalist with real method knows how to build a system that keeps working, which is harder to acquire. Ask a specialist how they'd calculate the activity needed to hit your number — if they can't, the specialism is decoration.
Find out if our experience is relevant to yours.
Book a 30-minute call. Tell us your sector and deal size, and we'll tell you honestly what we've seen work in comparable situations — and where our experience genuinely doesn't apply.