Outbound that compounds with the product, not against it.
From PLG expansion plays to enterprise land-and-expand — pipeline engines for SaaS teams moving up-market without burning the brand.
- 47
- Avg meetings / month
- 11.4%
- Cold reply rate
- 9 days
- Time to first SQL
What's actually broken in saas pipelines.
The patterns we see across diagnostics — before we ship the first sequence.
PLG conversion has plateaued
Self-serve signups are flat or noisy. The product team can't keep optimising the funnel forever.
Outbound is bolted on, not designed
An SDR pod, a sequencer, and a list. No signal layer, no shared engine, no compounding asset.
Moving up-market means new buyers
VP-level conversations require named accounts, multi-thread plays, and decision-grade collateral.
Operators who've shipped in this sector before.
We speak product
Operators who've built GTM motions inside SaaS — usage signals, plan tiers, expansion mechanics, the works.
Signal-driven, not spray-driven
We route product events into outbound — trial milestones, feature usage, churn risk — instead of blasting lists.
Built for the next round
Boards and growth-stage investors get a pipeline engine they can underwrite, not a screenshot of a Calendly.
The engines we ship for saas teams.
The same proven system, sequenced to the way this sector actually buys.
- 01Service
Multi-channel outbound
Coordinate email, LinkedIn, and calling against the same target account list.
Open the engine - 02Service
MQL → SQL
Route PLG signups, trial events, and webinar leads into the right human touch — fast.
Open the engine - 03Service
GTM automation & AI
Wire product events into Clay, HubSpot, and the sequencer so outreach reflects actual usage.
Open the engine - 04Service
Interactive pipeline assets
Turn product POV into a diagnostic that pulls VP-level buyers into a real conversation.
Open the engine
The weekly rhythm a saas engagement runs on.
Same shape across sectors — sequenced to the way this one actually buys.
- 01
Diagnose
Audit the current saas pipeline — ICP, signal coverage, deliverability, conversion leaks.
- 02
Architect
Map the engines above onto an account list and signal layer tuned for this sector.
- 03
Ship
First live channel inside 30 days, owned by a senior operator from day one.
- 04
Compound
Weekly review, signal expansion, and asset library growth — the engine gets sharper every quarter.
Operators shipping in this sector, in production.
ShareChest
Outbound rebuilt from scratch ahead of a category-defining raise.
“They rebuilt our outbound stack like infrastructure. Nine days from kickoff to our first SQL, and it hasn't stopped compounding.”
Common questions from saas teams.
No. Outbound layers on top of PLG — it activates trial users, opens enterprise accounts the product alone can't reach, and feeds usage signals back into sales.
A pipeline engine for saas.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for this sector.