I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Kevon Cheung
Co-Founder & CEO - Toasty.ai
How We Work?
Our demand lead generation process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
Stage (1) - Ideate
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and accordingly create a demand generation plan.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once messaging and the audience are decided, we begin experimenting with our demand generation strategy.
To do this we, launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our lead and demand generation process.
Stage (4) - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next demand generation campaigns ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Nelio Leon
Founder - Urban Monks
How can our demand generation services benefit you?
Delivering value through quality leads and extensive details
Get warm and well-qualified sales lead
Get advanced B2B demand generation strategies
Connecting with the right decision-makers
Increased sales leads
Closing more deals
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
Sarah Sun
CEO & Co-Founder - Sharechest.io
FAQs
What is B2B demand generation?
B2B demand generation is a form of marketing effort that helps to create awareness and demand for your products and services, resulting in increased traffic and new leads.
How is Lead Generation different from Demand Generation?
Where demand generation is focused on creating reliable brand awareness and product education as its key operation, Lead generation is a subset of demand generation that work towards converting potential prospects into qualified leads and then nurturing them into customers.
What is included in demand generation?
Demand generation campaigns are designed to raise customer challenges, promote your brand as a trusted advisor, generate leads, and market your solution. Doing it in the right way can get you considerable brand loyalty, attracting lots of customers.
How do you do B2B demand generation?
You must follow 5 essential steps for a successful B2B demand generation:
Building awareness about your products and services is critical for quality leads.
Developing a solid content marketing strategy that offers helpful insights.
Make a complete lead nurturing strategy to bring in high-quality leads.
Include Account-based marketing for high success rates.
Partner with a third party to maximize your reach (Partner marketing).
How do you create demand for sales?
You can create possible demand for sales with the help of the following activities:
