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◇ Field notes

Thinking from the GTM engines lab.

Notes on outbound, automation, pipeline infrastructure, and the engines behind modern B2B growth.

◇ Best Practices5 min

Retargeting Ads: How to Scale Up Your SaaS Sales

Use retargeting ads to bring back visitors that have visited your website and ultimately increase sales. Follow these tips to improve your practices!

Jul 3, 2022→
◇ Best Practices5 min

Why A/B Testing Is the Key to Effective Cold Emails

Are you wondering how to improve your cold emailing process? Discover how A/B testing can help you.

Jun 29, 2022→
◇ Best Practices5 min

7 Reasons Why Your Prospects Aren't Responding to Your Cold Emails (And What You Can Do About It)

Want to know why your cold emails aren't getting a response? Check out these seven reasons and find out how you can fix it!

Jun 26, 2022→
◇ Best Practices4 min

6 Ways to Make Your Cold Emails More Personalized

Want your cold emails to stand out in a crowded inbox? Here are six ways to make them more personalized and effective.

Jun 22, 2022→
◇ Best Practices5 min

How to Map and Optimize Your B2B Sales Cycle

An effective B2B sales strategy means mapping and optimizing your sales cycle to acquire high-quality leads, higher conversion rates and increased revenue.

Jun 19, 2022→
◇ Best Practices7 min

9 Outbound Lead Generation Strategies for 2022

Here are 9 of the best outbound lead generation tactics that you could implement in your marketing campaigns

Mar 15, 2022→
◇ Best Practices9 min

7‌ ‌Best‌ ‌Practices‌ ‌for‌ ‌B2B‌ ‌Outbound‌ ‌Sales‌ ‌Campaigns‌

To avoid mistakes and risks in outbound sales you must follow the 7 practices for ‌B2B‌ ‌Outbound‌ ‌Sales‌ ‌Campaigns‌ mentioned in the blog.

Mar 14, 2022→
◇ Best Practices7 min

Demand Generation vs Inbound marketing vs lead generation - What's the Difference

Here you will get to know the difference between these three marketing terms i.e. Demand Generation, Inbound marketing & lead generation.

Mar 13, 2022→
◇ Best Practices5 min

Must Needed Skills to Become an Inbound SaaS Marketer

Let's take a look at the key skills of SaaS Marketers that help in successfully running the inbound marketing initiatives.

Mar 9, 2022→
◇ Best Practices6 min

What is Outbound Lead Generation, its Types and Processes?

Have a look at this blog if you want to know what is outbound lead generation, its Types and how it Processes?

Mar 8, 2022→
◇ Best Practices8 min

20 Important KPIs to Measure Successful B2B Marketing

Want to know what are the kpi metrics that you should be lookout to measure your B2B marketing efforts then have a look at this blog.

Mar 7, 2022→
◇ Best Practices9 min

Key Questions to Ask When Choosing a Cold Email Agency

Have a look at this blog, if you should want to know what questions to ask from a cold email service provider

Mar 6, 2022→
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