Clay, operationalized inside live revenue engines.
Most teams have a Clay seat. Few have a Clay system. We operate Clay as the data spine of production pipeline — enrichment, signals, AI personalization, and reverse-ETL — sequenced against your CRM and your SLAs.
- 40+
- Clay engines shipped
- 12
- Avg. tables per build
- 4.3×
- Reply lift vs. baseline
Beyond the table demo. Into the revenue motion.
Clay is a tool. The engine is what compounds. Here is what we ship — and own with you — inside every engagement.
Data spine
Clay tables become the canonical source for accounts, contacts, and signals — everything downstream reads from one place.
Operator-run, not vendor-managed
Our operators sit inside your Clay workspace weekly. No black box, no monthly handoff slide deck.
AI personalization with evidence
Every Claygent prompt is wired to grounded sources — and gated by a human QA pass before send.
Reverse-ETL with CRM hygiene
Clean push to HubSpot/Salesforce with ownership, dedup, suppression, and audit history — never a fire-hose import.
Six Clay workflows we put into production.
Account enrichment graph
Multi-source waterfall (Apollo, ZoomInfo, LinkedIn, web) collapsed into a single canonical account record — refreshed weekly.
- Waterfall
- Dedup
- Canonicalization
Intent + signal ingestion
Hiring, funding, tech, news, and product signals piped into Clay → scored → routed to the right play within minutes.
- Hiring
- Funding
- Tech
- News
AI-native personalization
Claygent prompts wired to live evidence (10-Ks, job posts, podcasts) — every opener cites something real, not invented.
- Claygent
- Grounded
- QA gated
Reverse-ETL into CRM
Clay tables push clean records into HubSpot/Salesforce with ownership rules, suppression, and audit trail.
- HubSpot
- Salesforce
- Audit
Lookalike + propensity
Closed-won features pulled into Clay, scored against the TAM, and routed to the top-decile accounts first.
- Propensity
- TAM scoring
Reply ops & deliverability
Inbox health and reply classification flow back into Clay — suppression and routing update in the same loop.
- Suppression
- Loops
Clay running in live revenue motions.
ShareChest
ShareChest needed a pipeline engine that would survive scrutiny from a Series B board. We rebuilt the outbound stack end to end.
MENA expansion
We designed and ran a regional GTM build across the UAE, KSA, and Bahrain — localized, compliance-aware, and operator-led.
Common questions about Clay engagements.
Yes — we operate as a verified Clay partner and ship Clay-based systems for portfolio operators monthly. We are not a Clay reseller; we operate Clay inside live revenue motions.
Operationalize Clay in 60 days.
We will audit your current Clay setup, design the production architecture, and ship the first three workflows live inside your workspace.