I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Kevon Cheung
Co-Founder & CEO - Toasty.ai
How We Work?
Our lead nurturing marketing process is methodical & data-driven.
The goal is to identify the 'right' cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
Stage (1) - Ideate
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona with the help of different lead nurturing techniques.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once messaging and the audience are decided, we begin experimenting with our b2b lead nurturing strategies.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels compliment your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels is among the b2b lead nurturing best practices and can drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and messaging has been identified, we focus on the 'winning' campaign(s) and amplify our lead nurturing process.
Stage (4) - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next lead nurturing campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Nelio Leon
Founder - Urban Monks
How can our lead nurturing services benefit you?
Delivering value through quality leads and extensive details
Get warm and well-qualified sales lead
Get advanced B2B lead nurturing strategies
Connecting with the right decision-makers
Increased sales leads
Closing more deals
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
Sarah Sun
CEO & Co-Founder - Sharechest.io
FAQs
What is lead nurturing?
Lead nurturing is the process of developing meaningful relationships with prospective customers at every stage of the sales funnel with an aim to turn them into qualified leads.
How do you nurture leads?
We can nurture leads by effectively engaging our target audience by providing relevant information, supporting them throughout their buying journey, and delivering a delightful experience from start to finish.
What are the elements of lead nurturing?
The success of your lead nurturing campaign depends on three key factors: Contact management, Segmentation, and the Buyer’s Journey.
How important is lead nurturing?
Lead nurturing plays an important role in the success of any business today. It’s a powerful marketing strategy that can help you convert more prospects into qualified leads. Studies reveal, you make 50% more sales at a 33% lower cost with effective lead nurturing strategies in place.
How do you start a lead nurturing campaign?
You can follow this 5-step guide to launch a successful lead nurturing campaign:
First, define and segment your audience.
Start by offering something valuable instead of a sales pitch.
Set clear objectives and goals for each prospect.
Identify the timeline for your emails.
Measure your success and improve and optimize accordingly.
Can you nurture both your leads and your customers?
Yes, you can nurture both your leads and customers.
