Buying signals, routed to the right play.

Contact who bought from you at a previous company moves to a new ICP-fit org — 3× conversion rate, highest-intent signal in B2B.

New leaders evaluate all existing vendors and spend ~70% of budget in first 100 days. Especially powerful for VP Sales, CMO, CTO roles.

Fresh capital = active budget, active hiring, active tool buying. Company that raised 30 days ago is in buying mode; 18 months ago is not.

Prospect publicly broadcasts dissatisfaction and is actively evaluating alternatives — one of the highest-intent signals available.

“Salesforce Admin” = not using Salesforce well. “Head of Demand Gen” = about to invest in outbound. Job postings are public intent data.

Engineering headcount grew 40%+ in 6 months — signals scaling infrastructure, new tool adoption, expanded budget authority.

Pricing page + demo page + competitor comparison page in same session — especially from a known ICP company. Strongest digital signal.

Filing reveals digital transformation investment, cost-cutting mandate, or specific tech initiative — verifiable, traceable, high-confidence.

Company added or dropped a tool visible via BuiltWith / Datanyze — switching Intercom to Zendesk signals a support scaling problem, etc.

Decision-maker posts about a specific challenge you solve — social listening via Jungler.ai, Trigify, or Taplio surfaces this in real time.

Company surging on topics related to your category across the publisher network — useful as a prioritization layer, noisy as a standalone trigger.

Target prospect mentions a competitor negatively or asks for alternatives in a relevant subreddit — strong buying intent, short half-life.

Prospect downloaded evaluation content or attended a competitor's webinar — topic awareness confirmed, combine with firmographic fit.

Post-merger integration requires tool consolidation and new vendor evaluation — especially strong for GTM, data, and finance tools.

Company opens new market or regional office — triggers need for localized tooling, HR, compliance, and sales infrastructure.

New product line signals growth, budget expansion, and often a gap in supporting tooling such as analytics, support, outbound, and distribution.

Company speaking at or sponsoring an industry event — use as a first-line opener, not a targeting criterion.

Company received an industry award or got press coverage — signals growth momentum, useful as an icebreaker, weak as an intent indicator.

Prospect liked, commented on, or shared a competitor's ad or thought-leadership post — soft signal, useful for prioritization within a warm list.

Industry, headcount, revenue, tech stack, funding stage — not a trigger signal, but the mandatory qualification gate before any signal fires outreach.