Premier — AI Readiness Diagnostic. into a decision-grade diagnostic.
We turned Premier's AI readiness POV into a decision-grade interactive diagnostic, then wired it into a multi-channel routing motion.
- Engagement
- Interactive diagnostic · MQL → SQL routing
- Region
- North America
- Industry
- Professional services
- Duration
- 11-week build · ongoing run
- $3.1M
- Pipeline sourced
- 62%
- Diagnostic completion
- 31%
- SQL conversion
A market-defining POV trapped inside slide decks.
Premier's partners had a sharp, defensible point of view on AI readiness — and it was converting in the room. Outside the room, it lived in PDF appendices and webinar replays that decision-makers never finished.
Paid spend brought traffic, but the funnel collapsed at the form. Marketing-qualified leads weren't getting routed against the buying committee, and the partners had no way to triage which conversations were actually worth their time.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Diagnose
Audit the POV, not the funnel
We sat in on five partner-led discoveries, then extracted the eight decisions that separated a ready buyer from a curious one. Those became the diagnostic spine.
- Partner discovery transcripts
- Decision matrix
- Question taxonomy
- 02 · Build
Ship the diagnostic as productized infrastructure
Decision-grade UI, conditional routing, scoring logic, and a results page calibrated to the buyer's actual maturity — not a generic ‘download the PDF’ outcome.
- Interactive diagnostic
- Scoring engine
- Routing rules
- 03 · Run
Wire results to partner calendars
Diagnostic completions enrich in real time, route by score band, and book against the right partner. A weekly review reshapes question weighting against booked-to-closed.
- Calendar routing
- Weekly calibration loop
- Pipeline dashboard
Assets and systems the operator owns.
Every artifact below is handed off as inspectable infrastructure — not a deck.
8-decision interactive scorecard with conditional logic, branded results, and a partner-ready summary export.
Real-time enrichment, score-band segmentation, and partner-matched calendar routing inside HubSpot.
Looker board tracking completion → meeting → SQL → won, scoped by question weight and score band.
Pre-meeting briefs auto-generated from diagnostic answers, including objections and recommended next step.
Before and after, audited line by line.
Results table
Movement on the metrics that mattered
| Metric | Before | After | Note |
|---|---|---|---|
| Pipeline sourced (TTM) | $0 | $3.1M | from a standing start |
| Diagnostic completion rate | — | 62% | vs. 14% PDF download |
| SQL conversion | 9% | 31% | of completions |
| Meeting → opportunity | 22% | 44% |
The build, week by week.
No mystery box. Every milestone landed on a calendar the client could audit.
- 01Week 1–2
Discovery & decision mapping
Partner shadowing, transcript synthesis, decision matrix locked.
- 02Week 3–6
Diagnostic build
Branded UI, scoring engine, conditional logic, partner export.
- 03Week 7–8
Routing & enrichment
HubSpot wiring, score-band routing, calendar handoff.
- 04Week 9–11
Live calibration
First 50 completions tuned; weekly recalibration loop opens.
- 05Ongoing
Compounding
Question weighting reshapes monthly against won-deal patterns.
“Growth Rhino didn't just write copy — they shipped a system. Our diagnostic now generates more qualified pipeline than our paid program.”
The Growth Rhino services behind the build.
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.