Pipeline as an operating layer.
Channels, signals, qualification, and reporting installed as one motion — built to compound, owned by you.
- 90d
- Build window
- 1:1
- Operator throughline
- < 5m
- Reply routing SLA
- 100%
- Asset ownership at exit
Signals in. Owned pipeline out.
- One signal layer, one account list, one CRM
- Routed in minutes — not days
- Every play traceable to the signal that triggered it
Four operating motions. One throughline to revenue.
Hover a stage on the left to highlight where it lands in the funnel on the right.
◇ Funnel — last 90 days, average engagement
30 / 60 / 90 — and the compounding curve after.
Every engagement ships against the same operating timeline. Two motions are highlighted because they're the ones most teams underestimate.
- 01Day 0 – 30
Diagnose & install foundations
40-point diagnostic, ICP and signal layer locked, sending infrastructure provisioned and warmed, CRM routing wired. First live channel ships inside week four.
- 02Day 31 – 60
Ship the engine at volume
Multi-channel cadence live across the account list. Interactive asset deployed. Weekly operator review with sales — copy, suppression, and routing tuned every sprint.
- 03Day 61 – 90
Compound & instrument
Signal expansion, asset library growth, attribution wired end-to-end. The engine starts compounding — reply rate, SQL conversion, and cost-per-meeting all improve in the same quarter.
- 04Day 90+
Run, expand, or hand off
Continue on a monthly Run engagement, expand into a second engine, or transfer ownership in full. Decision sits with you — there's no annual lock-in.
Who owns what, in plain language.
No grey zones. Every artifact in the engine has a named owner from day one.
- Operator throughline — same principal from week zero to handoff
- System architecture, sending infra, deliverability monitoring
- Sequence design, copy production, QA-gated personalization
- Signal layer build and ongoing tuning
- Weekly operator note, sprint planning, sales feedback loop
- Dashboards, attribution wiring, reporting cadence
- Every domain, mailbox, and account — provisioned inside your tenant
- The CRM of record and all pipeline data
- Your ICP, brand voice, and offer positioning
- Sales acceptance, discovery, and close motion
- Approval on positioning, copy, and routing rules
- Full asset library + SOPs at handoff
The engagement ends. The engine keeps running.
Handoff is the success metric. We grade ourselves on whether your team can run the engine without us — with the assets, SOPs, and confidence to do it.
Documented as we go
Every Clay column, routing rule, and sequence ships with rationale baked into the workspace — not stashed in a private doc.
Runbook PDF + Loom library
A self-contained runbook plus screen-recorded walkthroughs for the operator who inherits the engine.
Two training sessions
Live training with your nominated internal owner — once before handoff, once 30 days after.
30-day support window
Async Slack support after handoff so your team has a co-pilot while they take the wheel.
Common questions about the engagement.
An SDR agency sells appointments. We design, build, and run a pipeline engine that your team ends up owning. Senior operators do the work; you keep every artifact.
Run the 40-point diagnostic on your existing system.
A two-week paid diagnostic with an operator. You leave with a scorecard, blockers ranked by lift, and a recommended engagement model — whether or not we run it.