Vested In You had a new government program to promote — a grant helping small businesses adopt digital tools — and no in-house team to promote it with.
We built the list around eligibility rather than interest: the right verticals, the right size, and a quick check that the business was real and active before anyone wrote to it.
"Vested in You had no in-house team dedicated to outbound and needed a partner to help scale their outreach efforts to promote a new government program effectively."
We identified relevant companies within the targeted verticals and evaluated their size and key team members. To qualify leads further, we ran a quick check on their online presence to ensure they were a good fit. Since the grant supports small businesses in adopting digital initiatives, this approach helped us focus outreach on the most eligible and likely-to-convert prospects.
Twelve months produced 179 interested replies and over $750K in sourced pipeline.
Because the grant only supports small businesses adopting digital initiatives, the qualification was the campaign: size, vertical and a check on online presence, so outreach only reached businesses that could actually apply.
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Umbra Music Production & Entertainment
Two founders who knew music, not business development
SOCO
Fifty campaigns to find the message that worked
We build eligibility into the list before the first email, so the replies you get are ones you can act on. Thirty minutes to scope it.