◇ Case study · Engagement
SOCO.
SOCO was looking for an agency to help test and validate different value propositions across multiple buyer personas, as they didn’t have internal resources dedicated to outbound experimentation.
SOCO
Sales Training Agency · Sales Training Agency
- Engagement
- Cold email · LinkedIn
- Duration
- 6 Months (2024 - 2025)
- Industry
- Sales Training Agency
Booked meetingsTested messaging
- 20
- Meetings booked
◇ Approach
How we ran it.
- 01 · Approach
How we ran it
We identified fast-growing companies and targeted their CROs and VPs of Sales with personalized outreach. The offer was a one-on-one session with Tom, SOCO’s founder, to discuss common pain points faced by scaling sales teams and explore practical solutions.
◇ Operator says
“I loved Growth Rhino’s hands-on, test-and-learn approach. They didn’t settle for 'good enough'—they iterated on messaging until we nailed a value proposition our audience truly connects with. That kind of experimentation delivers real impact.”
Tom Abbott · Co-Founder, SOCO Sales Training
◇ Let's build
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.