SOCO.
SOCO was looking for an agency to help test and validate different value propositions across multiple buyer personas, as they didn’t have internal resources dedicated to outbound experimentation.
- Engagement
- Cold email · LinkedIn
- Region
- Industry
- Sales Training Agency
- Duration
- 6 Months (2024 - 2025)
- 20
- Meetings booked
The challenge
SOCO was looking for an agency to help test and validate different value propositions across multiple buyer personas, as they didn’t have internal resources dedicated to outbound experimentation.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We identified fast-growing companies and targeted their CROs and VPs of Sales with personalized outreach. The offer was a one-on-one session with Tom, SOCO’s founder, to discuss common pain points faced by scaling sales teams and explore practical solutions.
“I loved Growth Rhino’s hands-on, test-and-learn approach. They didn’t settle for 'good enough'—they iterated on messaging until we nailed a value proposition our audience truly connects with. That kind of experimentation delivers real impact.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.