◇ System · MQL → SQL
The conversion layer between marketing interest and sales action.
Routing, qualification, enrichment, and human handoff — engineered so MQL volume becomes accepted sales pipeline.
- 4 min
- Speed to lead
- 98.6%
- SLA hit
- +44%
- SQL acceptance
Live engine map
GR · mql-to-sql◇ Qualification flow
MQL → Enriched100%
Enriched → Routed94%
Routed → Accepted61%
Accepted → Opp34%
Speed to lead
4 min
SLA p50
SLA hit
98.6%
Scoring weights
FitIntentRecencyChannel
◇ Problem
Most MQL programs leak between marketing and sales.
- Speed-to-lead measured in hours, not minutes.
- Routing rules built by marketing, owned by no one.
- AEs reject MQLs because they arrive without context.
◇ Solution
An instrumented conversion engine.
- Real-time enrichment, scoring, and routing inside your CRM.
- Operator-led qualification queue for ambiguous leads.
- SLA dashboards that make speed-to-lead a board metric.
◇ The process
Four phases. One operator on point.
Every engagement runs the same shape — diagnose, architect, ship, compound.
- 01 · Audit — Map every MQL source, route, and drop-off in the current funnel.
- 02 · Engineer — Build routing, scoring, enrichment, and SLA logic inside your CRM.
- 03 · Staff — Stand up an operator queue for ambiguous, mid-score, and re-engagement leads.
- 04 · Tune — Weekly reviews of acceptance, conversion, and SLA hit rate — adjust rules continuously.
◇ Artifacts you keep
Every deliverable, documented and owned by you.
No black boxes. Every engine ships with the docs, dashboards, and SOPs your team needs to run it.
01
Routing logic doc
Every rule, fallback, and override in one place.
02
Qualification SOPs
Operator playbooks for every lead class.
03
Speed-to-lead dashboard
Live SLA tracking by source and team.
04
Weekly funnel readout
Acceptance, conversion, and rejection deep-dive.
◇ FAQ
Common questions about mql → sql.
No. We deploy in a staging environment, document every change, and ship with rollback paths.
◇ Let's build
Ship mql → sql as infrastructure.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like.
Or send us a message →