◇ Advisor
Qais Gharaibeh
Special Advisor, MENA
MENA
Campaigns for B2B SaaS firms entering the MENA market
20+ years in SaaS sales and leadership roles at SAP & EMC
◇ Operators
The builders behind the engine
A GTM team built around research, systems, automation, creative strategy, and execution.
Vaneezeh H.
General Manager
Mila Ivanova
Head of Operations
Ciara Pacheco
Senior GTM Engineer
Shaina Dela Cruz
GTM Engineer
Pricila Reyes
GTM Engineer
Alex Todorov
GTM Engineer
Dale A. Cabuena
Accountant
◇ Operating principles
Four rules that shape the work.
01
Research before reach.
Signal definition lives in front of every send. Lists are downstream artifacts.
02
Systems before scale.
We ship infrastructure first. Volume is a tax on an engine that does not exist yet.
03
Ownership before dependency.
Every engagement ends with the in-house team owning the surface. No vendor lock-in.
04
Proof before polish.
Numbers, dashboards, and traceable claims — before brand language or polished decks.
◇ Advisors
The bench we borrow brains from.
Senior operators across GTM, B2B SaaS, and MENA expansion. Distinct from the core team — pulled in to pressure-test the work.
◇ Advisor
Sameer Sortur
Special Advisor, Middle East
Middle East
Campaigns for B2G SaaS firms entering the Middle East market
20+ years in strategic partnerships & digital transformation
◇ Advisor
Gary Amaral
Special Advisor, North America
North America
Campaigns for B2B SaaS firms entering the North American market
20+ years of SaaS marketing leadership
◇ Work with the team
Want these operators inside your stack?
30 minutes with a principal operator. Written diagnostic and the three highest-leverage moves for your motion.