The builders behind the engine.
A GTM team built around research, systems, automation, creative strategy, and execution.
Ayhan K. Isaacs
Founder
Vaneezeh H.
General Manager
Mila Ivanova
Head of Operations
Ciara Pacheco
Senior GTM Engineer
Shaina Dela Cruz
GTM Engineer
Pricila Reyes
GTM Engineer
Alex Todorov
GTM Engineer
Dale A. Cabuena
Accountant
Four rules that shape the work.
Research before reach.
Signal definition lives in front of every send. Lists are downstream artifacts.
Systems before scale.
We ship infrastructure first. Volume is a tax on an engine that does not exist yet.
Ownership before dependency.
Every engagement ends with the in-house team owning the surface. No vendor lock-in.
Proof before polish.
Numbers, dashboards, and traceable claims — before brand language or polished decks.
The bench we borrow brains from.
Senior operators across GTM, B2B SaaS, and MENA expansion. Distinct from the core team — pulled in to pressure-test the work.
Qais Gharaibeh
Special Advisor on Campaigns for B2B SaaS firms entering the MENA market
20+ years in SaaS sales and leadership roles at SAP & EMC
Sameer Sortur
Special Advisor on Campaigns for B2G SaaS firms entering the Middle East market
20+ years in strategic partnerships & digital transformation
Gary Amaral
Special Advisor on Campaigns for B2B SaaS firms entering the North American market
20+ years of SaaS marketing leadership
Want these operators inside your stack?
30 minutes with a principal operator. Written diagnostic and the three highest-leverage moves for your motion.