AdAmplify.

AdAmplify sells advertising technology to eCommerce brands and wanted a straight answer to one question: which message actually gets a response?

We built the list from the platforms brands run on, narrowed it to SMBs, and ran campaigns designed to be compared against one another rather than to look busy.

◇ Snapshot

The brief: Find the outbound messaging that resonates, measured by response rate.
Who they needed to reach: Marketing managers at small and mid-sized eCommerce brands.
Market: Canada and the United States.
Channels: Cold email, with webinars and events alongside.
Timeline: Nine months, 2022.

Qualified leads

2 phases

Validate, then scale

9 months

Engagement

Before

No evidence about which value proposition landed
Messaging decided by opinion rather than response rate
No partner experienced in running structured experiments
A broad eCommerce market with no segment chosen

After

A list built from the eCommerce platforms brands actually run
SMB segment isolated and targeted deliberately
Value propositions tested against each other, not in isolation
Response-rate evidence to decide the messaging on

◇ Challenge

The challenge

AdAmplify was looking for an agency to help identify the most effective outbound messaging for their target audience. Their goal was to run a series of outbound campaigns and measure response rates to determine what resonated best. They needed a partner experienced in running experiments and iterating on messaging based on data-driven insights.

◇ Approach

Run it as an experiment, not a campaign.

01
How we ran it
We used BuiltWith to identify domains running on eCommerce platforms like Shopify and WooCommerce, then enriched the data to find marketing managers at those companies. From there, we segmented out SMBs to focus our efforts. Once we had the right accounts, we launched outreach campaigns to test different value propositions and messaging

◇ Results

An answer, not an opinion.

The engagement was designed to produce evidence: identify brands by the platform they run on, enrich to the marketing manager, isolate the SMB segment, then put competing value propositions in front of it and measure the replies.

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◇ In their words

“I'd like to thank you for all the effort your team put into our cold email initiative. We very much appreciated the account management side and the experimentation efforts.”

Phil Dubois · Founder

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