AdAmplify.
AdAmplify was looking for an agency to help identify the most effective outbound messaging for their target audience. Their goal was to run a series of outbound campaigns and measure response rates to determine what resonated best. They nee
- Engagement
- Cold email · Webinars & events
- Region
- Industry
- eCommerce
- Duration
- 9 months (2022)
The challenge
AdAmplify was looking for an agency to help identify the most effective outbound messaging for their target audience. Their goal was to run a series of outbound campaigns and measure response rates to determine what resonated best. They needed a partner experienced in running experiments and iterating on messaging based on data-driven insights.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We used BuiltWith to identify domains running on eCommerce platforms like Shopify and WooCommerce, then enriched the data to find marketing managers at those companies. From there, we segmented out SMBs to focus our efforts. Once we had the right accounts, we launched outreach campaigns to test different value propositions and messaging
“I'd like to thank you for all the effort your team put into our cold email initiative. We very much appreciated the account management side and the experimentation efforts.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.