◇ Case study · Engagement
Airborne App.
Airborne App was a small company with limited resources. They needed a lean (yet effective) GTM plan with execution.
Airborne App
Pre-Seed · SalesTech
- Engagement
- Cold email · Content marketing · SEO · Landing pages
- Duration
- 6 months (2020)
- Industry
- SalesTech
Booked meetingsBuilt pipelineBuilt brand awareness
- 75
- Meetings booked
- 45
- Qualified opportunities
◇ Approach
How we ran it.
- 01 · Approach
How we ran it
Cold outreach agencies are a niche segment, so we used manual research to accurately identify and target these accounts. Our outreach strategy included cold email campaigns that highlighted the specific problems Airborne solves for agencies. In parallel, we supported brand awareness through content marketing and SEO initiatives.
◇ Operator says
““Growth Rhino was instrumental in developing and managing our GTM. We wanted to build a pipeline of beta customers before we officially launched.”
Lee Gladish · Founder
◇ Let's build
A pipeline engine, shipped like this one.
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