Brandpilot.

Brandpilot had just launched a new product into martech with a small team and nobody assigned to find buyers for it. The people worth reaching were eCommerce marketers already spending heavily on paid search.

We scored accounts on what they were spending before we wrote to them, opened with a webinar rather than a demo, and let the SDR propose a pilot once interest was real.

◇ Snapshot

The brief: Generate qualified leads for a newly launched product with no in-house outreach resource.
Who they needed to reach: Marketing leaders at eCommerce companies with significant paid-search spend.
Market: Canada and the United States.
Channels: Cold email, with webinar invitations as the opening offer.
Timeline: Six months, 2025.

$600K

Pipeline sourced

Qualified leads

6 months

Engagement length

Before

A new product with nobody assigned to find buyers
A small internal team already at capacity
No way to tell which companies were spending enough to care
No proof-of-concept offer to move interest forward

After

$600K in pipeline sourced
40 qualified leads delivered
Ad-spend scoring built into the account list
A pilot offer that turned interest into proof

◇ Challenge

The challenge

Brandpilot had recently launched a new product and was looking to grow its customer base. However, with a small internal team and no dedicated sales or marketing outreach resource, they lacked the capacity to effectively generate new leads.

◇ Approach

Score the spend before you write.

01
How we ran it
We began by estimating each company's paid search ad spend using workflows built in Clay and data pulled from the SEMrush API. This gave us a rough sense of their website traffic and ad budgets. We prioritized eCommerce-focused companies, knowing they typically invest heavily in search advertising. Our approach focused on building highly targeted prospect lists and engaging these audiences with relevant content, starting with webinar invitations. From there, an SDR would follow up to nurture leads through personalized outreach. Once interest was established, the SDR would propose a pilot program to demonstrate a clear proof of concept

◇ Results

Qualified leads, from a standing start.

Six months of outreach produced 40 qualified leads and $600K in sourced pipeline for a product that had only just launched.

Estimating each company's paid-search budget from SEMrush data inside Clay meant the list was ranked by ability to care before the first email went out — and the pilot offer gave interested prospects a way to prove it internally.

Just launched something, with nobody assigned to sell it?

Book a 30-minute audit →

◇ In their words

“The Growth Rhino team helped us unlock a new channel for generating qualified leads. They also built the infrastructure we needed to test and refine messaging with our target audience. This accelerated our learning and significantly shortened our feedback loops.”

Gary Amaral · Fractional CMO

◇ Related engagements

Canada · Digital agency

Vested In You

A new government program, and nobody to promote it

AI CompaniesProfessional ServicesBooked meetingsBuilt brand awareness