Brandpilot.
Brandpilot had recently launched a new product and was looking to grow its customer base. However, with a small internal team and no dedicated sales or marketing outreach resource, they lacked the capacity to effectively generate new leads.
- Engagement
- Cold email
- Region
- Industry
- MarTech
- Duration
- 6 months (2025)
The challenge
Brandpilot had recently launched a new product and was looking to grow its customer base. However, with a small internal team and no dedicated sales or marketing outreach resource, they lacked the capacity to effectively generate new leads.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We began by estimating each company’s paid search ad spend using workflows built in Clay and data pulled from the SEMrush API. This gave us a rough sense of their website traffic and ad budgets. We prioritized eCommerce-focused companies, knowing they typically invest heavily in search advertising. Our approach focused on building highly targeted prospect lists and engaging these audiences with relevant content, starting with webinar invitations. From there, an SDR would follow up to nurture leads through personalized outreach. Once interest was established, the SDR would propose a pilot program to demonstrate a clear proof of concept
“The Growth Rhino team helped us unlock a new channel for generating qualified leads. They also built the infrastructure we needed to test and refine messaging with our target audience. This accelerated our learning and significantly shortened our feedback loops.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.