Brandspeed.
Brandspeed wanted to build a lead generation engine that could consistently perform month over month. They had a limited understanding of setting up a scalable outreach engine.
- Engagement
- Cold email
- Region
- Industry
- Printing & Custom Apparel Company
- Duration
- 18 months (2022 to 2024)
- 168
- Meetings booked
- 80
- Qualified opportunities
The challenge
Brandspeed wanted to build a lead generation engine that could consistently perform month over month. They had a limited understanding of setting up a scalable outreach engine.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
Marketing managers in their industries can easily be found. We ran outreach campaigns to these prospects and asked about their upcoming requirements. As a secondary CTA we also asked if they were interested in a physical sample kit or a digital mockup. The secondary CTA allowed us to capture prospects on the fence and slowly win them over.
“We've finally got a predictable lead generation machine that can work hand-in-hand with our sales and nurturing efforts.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.