Brandspeed.

Brandspeed manufactures printed and custom apparel for companies who order it in volume. They had been selling the old way and wanted a lead-generation engine that performed month after month.

We ran outreach to the marketing managers who place those orders, asked directly about what was coming up, and gave the undecided a sample kit to say yes to instead.

◇ Snapshot

The brief: Build a lead-generation engine that performs consistently, month over month.
Who they needed to reach: Marketing managers responsible for branded and custom apparel orders.
Market: United States.
Channels: Cold email.
Timeline: Eighteen months, 2022 to 2024.

168

Meetings booked

Qualified opportunities

$1.2M

Pipeline sourced

Before

A manufacturer selling the old way, with no scalable outreach
Limited understanding of how to build an outbound engine
Demand that arrived in bursts rather than monthly
No way to capture buyers who were interested but not ordering yet

After

168 meetings booked
80 qualified opportunities
$1.2M in pipeline sourced
A secondary sample-kit offer catching the undecided

◇ Challenge

The challenge

Brandspeed wanted to build a lead generation engine that could consistently perform month over month. They had a limited understanding of setting up a scalable outreach engine.

◇ Approach

Ask about the order. Then offer the sample.

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How we ran it
Marketing managers in their industries can easily be found. We ran outreach campaigns to these prospects and asked about their upcoming requirements. As a secondary CTA we also asked if they were interested in a physical sample kit or a digital mockup. The secondary CTA allowed us to capture prospects on the fence and slowly win them over.

◇ Results

168 meetings, month after month.

Eighteen months produced 168 booked meetings, 80 qualified opportunities and $1.2M in sourced pipeline.

The secondary call to action is what made it consistent. Asking about upcoming requirements catches buyers in market; offering a physical sample kit or a digital mockup catches the ones who are not, and brings them back when they are.

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◇ In their words