◇ Case study · Engagement
Breadcrumbs.
Breadcrumbs wanted to create as much brand awareness around their product to the relevant persona. They received seed funding and wanted to build lead generation processes.
Breadcrumbs (YC S'21)logo
Seed · MarTech
- Engagement
- LinkedIn · Cold email · Podcast
- Region
- Industry
- MarTech
- Duration
- 12 months (2020 to 2021)
Book meetings with prospectsBrand awarenessTest and experiment with messaging
- 250
- Meetings booked
◇ Challenge
The challenge
Breadcrumbs wanted to create as much brand awareness around their product to the relevant persona. They received seed funding and wanted to build lead generation processes.
◇ Approach
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
Breadcrumbs's product is a little tricky to understand. We decided to run cold outreach campaigns to educate prospects. We leverage their existing marketing assets.
◇ Operator says
““Growth Rhino brought in fresh ideas and helped build out our lead generation processes. This allowed us to focus on building sales processes.”
Gary Amaral · Co-Founder
◇ Let's build
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.