Canada · Digital agency
Vested In You
A new government program, and nobody to promote it
AI CompaniesProfessional ServicesBooked meetingsBuilt brand awareness
179
Interested replies
12 months
Engagement length
$750K+
Pipeline sourced
◇ Case study · Video platform
VideoTech
Cinebody.
Cinebody gives brands a way to shoot professional video with the people they already employ. Their ICP was clear, their message needed no explaining, and the engine underneath was the thing holding volume back.
We took over the outreach engine — deliverability, sending posture, sequencing and campaign performance — so the volume could rise without the reply rate falling.
◇ Snapshot
- The brief
- Scale outreach volume without losing deliverability, with a partner who stays current on sending practice.
- Who they needed to reach
- Brand and content leaders buying video production.
- Market
- United States.
- Channels
- Cold email, with webinars and events alongside.
- Timeline
- Eight months, 2023 to 2024.
127
Meetings booked
522
Interested replies
180 day
Nurture workflow
Before
- An outreach engine that could not scale further as it stood
- Deliverability risk rising with every increase in volume
- No dedicated owner keeping up with sending practice
- Campaign performance measured after the fact, not managed
After
- 522 interested replies
- 127 meetings booked
- Deliverability actively managed as volume rose
- Campaign performance tuned week by week
◇ Challenge
The challenge
Cinebody wanted to scale up their outreach engine. They also wanted a dedicated agency that would stay up to date with all the best practices around deliverability.
◇ Approach
The message was fine. The engine was not.
- 01
How we ran it
Cinebody was already running outbound campaigns with a well-defined ICP and clear, straightforward messaging. Their value proposition was simple and required minimal explanation. Our role was to optimize their outreach engine by focusing on all aspects of email deliverability and campaign performance
◇ Results
127 meetings, at volume.
Eight months produced 522 interested replies and 127 booked meetings.
Nothing here came from re-writing the pitch. The ICP and the message already worked; the gains came from deliverability, sending posture and sequencing — the parts of outbound that quietly cap everything else.
Is deliverability capping how far your outbound can scale?
Book a 30-minute audit →◇ In their words
“The Growth Rhino team has been awesome to work with. I appreciate all the team members being super responsive on Slack and putting their efforts into driving results for us.”
Tyler Webb · Co-Founder
◇ Let's talk
Want the engine underneath your outreach run properly?
Domains, sending posture, sequencing and reply handling, owned by people who do it every day. Thirty minutes to see where yours is leaking.