Comfi Payments.

Comfi Payments sells B2B payment infrastructure to small and mid-sized businesses across the UAE — a market where the buyer is reachable but rarely expecting you.

We built the outbound engine for it: industry by industry, one account list, and direct outreach written for the specific businesses in each.

◇ Snapshot

The brief: Build a scalable outbound engine into the UAE SMB market.
Who they needed to reach: Owners and finance decision-makers at small and mid-sized UAE businesses.
Market: United Arab Emirates.
Channels: Cold email.
Timeline: Nine months, 2024.

424

Interested replies

58,000

Prospects reached

In house

System handed over

Before

No outbound engine to reach the SMB market at scale
A buyer population spread across many industries
No account list built for direct outreach
Nothing running to test whether the channel worked at all

After

424 interested replies
An account list segmented by industry
Direct outreach running against each segment
Outbound proven as a channel for the UAE SMB market

◇ Challenge

The challenge

Comfi wanted to build a scalable outbound engine targeting SMBs businesses across the UAE.

◇ Approach

Industry by industry, directly.

01
How we ran it
Direct outreach to B2B customers in specific industries.

◇ Results

424 replies from a market that was not expecting them.

Nine months of direct outreach produced 424 interested replies from small and mid-sized businesses across the UAE.

The gain came from segmentation rather than volume: an email that names the industry and the payment problem inside it gets read, and one that does not, does not.

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◇ In their words