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Interested replies
12 months
Engagement length
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Pipeline sourced
◇ Case study · Conference organiser
Conference Organizer
Deliver Events.
Deliver Events runs conferences, and was taking a new one into the United States — a market the team had never prospected before, with sponsors and exhibitors to sign and a date already in the diary.
We opened with a one-pager rather than a meeting request, then had an SDR call everyone who engaged within two days and qualify them properly before booking the client's rep.
◇ Snapshot
- The brief
- Sign sponsors and exhibitors for a new US conference, fast, in an unfamiliar market.
- Who they needed to reach
- Sponsorship and exhibition decision-makers at US companies.
- Market
- United States, run from France.
- Channels
- Cold email and cold calling.
- Timeline
- Four months, 2024.
5 to 7
Meetings booked per week
4 months
To a full sponsor pipeline
1st
US market entry
Before
- A new conference launching into an unfamiliar market
- No previous outreach to the United States
- A fixed date, and results needed fast
- No qualification step between interest and the sales rep
After
- 7 meetings booked with sponsors and exhibitors
- A one-pager offer that opened conversations without asking for time
- A two-day call-back rhythm on everyone who engaged
- Qualification handled before the client's rep spent a meeting
◇ Challenge
The challenge
Deliver was launching its new conference in the US. They wanted to engage sponsors and exhibitors in the US. They had never done outreach to the US market before and needed a vendor that could produce results fast.
◇ Approach
Send the one-pager. Call in two days.
- 01
How we ran it
Our outreach to the prospects centered on sending a one-pager and gauging interest. After two days, engaged and interested prospects received a follow-up call from our SDR to further qualify. The SDR would then book a meeting for the sales rep at Deliver.
◇ Results
A new market, opened in four months.
Four months produced 7 booked meetings with sponsors and exhibitors in a market the team had never worked before.
The sequencing is the point. Interest was captured with a low-friction one-pager, and the call two days later did the qualifying — so the meetings that reached the client's rep were worth taking.
Selling into a market you have never prospected?
Book a 30-minute audit →◇ In their words
“Growth Rhino books my reps meetings. That is what I measure. They are a great vendor to work with and super open to experimenting while hitting their KPIs”
Kiro Ghabrial
◇ Let's talk
Want a new market opened on a deadline?
We build the list, open with something easy to accept, and qualify by phone before your team spends a meeting. Thirty minutes to scope it.