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179
Interested replies
12 months
Engagement length
$750K+
Pipeline sourced
◇ Case study · Mass notifications
Cloud Communications
DialMyCalls.
DialMyCalls sends mass notifications — the texts and calls that tell a few hundred people something at once. They had never run outbound and had neither the team nor the subject-matter knowledge to start.
We built it for them, and ran two verticals against each other so the answer about who to sell to came from response rates rather than instinct.
◇ Snapshot
- The brief
- Validate outbound as a channel through structured experimentation, with no internal team to run it.
- Who they needed to reach
- Communications and marketing managers at property management companies, and HR managers at large employers.
- Market
- United States.
- Channels
- Cold email.
- Timeline
- Six months, 2022 to 2023.
$200,000
Pipeline sourced
64
Interested replies
2 verticals
1 clear winner
Before
- No outbound experience anywhere in the company
- No internal team or subject-matter knowledge to run it
- Two plausible verticals and no evidence between them
- No foundation to bring the channel in-house later
After
- 64 interested replies
- $200,000 in pipeline sourced
- Two verticals compared on real response rates
- A documented foundation the team took in-house
◇ Challenge
The challenge
DialMyCalls had never run outbound before and needed a specialized agency with deep expertise in cold outreach and experimentation. Lacking the internal team and subject matter knowledge to manage it in-house, they turned to Growth Rhino to build and execute their outbound strategy
◇ Approach
Run two verticals. Let the replies decide.
- 01
How we ran it
The strategy focused on targeting property management companies across the U.S., specifically reaching out to communications and marketing managers. Messaging centered around the importance of sending timely reminders to tenants. In parallel, we explored a second vertical—HR managers at large companies—to compare response rates and determine which audience resonated more with the value proposition
◇ Results
$200,000 sourced, and a channel they now own.
Six months produced 64 interested replies and $200,000 in sourced pipeline.
Running property management and HR side by side turned a strategic argument into a measurement, and the structure that produced the answer is what the team took in-house to scale themselves.
Arguing internally about which market to go after?
Book a 30-minute audit →◇ In their words
“Growth Rhino helped us validate outbound as a viable channel through structured experimentation and clear insights. They gave us the tools and foundation to eventually bring the process in-house and scale it ourselves.”
Melissa Lauer · Marketing DirectorDialMyCalls
◇ Let's talk
Want the vertical question answered with data?
We run the comparison properly and hand over the foundation, so your team can scale what worked. Thirty minutes to scope it.