Eezy.

Eezy runs stock-content marketplaces, and its growth depended on reaching contributors — creators who supply the library — at a volume no inbox could sustain by hand.

They had the list. We built the engine that could send to it week after week without degrading.

◇ Snapshot

The brief: Build outreach infrastructure that could sustain weekly contact with contributors at scale.
Who they needed to reach: Content contributors and creators.
Market: United States.
Channels: Cold email.
Timeline: Fifteen months, 2021 to 2022.

1,800+

Creators engaged

15 mon.

Client retained

65 weeks

Consecutive campaigns

Before

A contributor list larger than any manual process could work
No infrastructure built to sustain weekly volume
Deliverability at risk from the volume the goal required
Outreach that would degrade as soon as it scaled

After

An outreach engine sustaining weekly contributor volume
Sending infrastructure built for the volume rather than patched for it
A fifteen-month run at that cadence
Contributor awareness carried by the channel

◇ Challenge

The challenge

Eezy needed an outreach agency that could put together a scalable infrastructure to reach out to contributors at scale.

◇ Approach

The list was theirs. The engine was the job.

01
How we ran it
Eezy already had a list of contributors they wanted us to reach out weekly. Our responsibility was to build an outreach engine that could sustain that volume.

◇ Results

Weekly volume, sustained for fifteen months.

Eezy already knew who to reach. What they did not have was infrastructure that could carry weekly contributor outreach for over a year without deliverability collapsing under it, which is what we built and ran.

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◇ In their words