Everywhere by SupporTrends.

Everywhere, by SupporTrends, turns customer conversations into signals a revenue team can act on. The team was hiring and ramping, and needed the outbound programme to exist before the people who would run it did.

We built and ran the initial programme, using an offer that qualified the account while it opened the conversation.

◇ Snapshot

The brief: Build and run the initial outbound programme while the in-house team was hired and ramped.
Who they needed to reach: Customer success and revenue leaders.
Market: United States.
Channels: Cold email.
Timeline: Six months, 2022.

$672K

Pipeline sourced

60%

Leads to qualified

Leads delivered

Before

No outbound programme, and nobody hired yet to run one
A team still ramping while pipeline was needed
No offer that qualified an account before a call
Nothing in place to hand the new hires when they arrived

After

An initial outbound programme built and running
A churn-forecast offer that qualified accounts as it opened them
Customer success and revenue leaders reached directly
A programme ready to hand to the in-house team

◇ Challenge

The challenge

The Everywhere team needed an outbound agency to build out their initial program while they hired and ramped up their team.

◇ Approach

Run it now, hand it over later.

01
How we ran it
Customer success and revenue-focused leaders can easily be found using databases like Crunchbase and Apollo. We ran cold outreach campaigns with the offer to build them a churn forecast model. This would help qualify the account and gauge interest.

◇ Results

A programme in place before the team was.

The offer did double duty. Proposing to build a churn forecast model gave prospects a reason to reply and gave the team a read on how serious the account was before anyone spent a meeting on it.

Do you need the programme before you have the people?

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◇ In their words