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179
Interested replies
12 months
Engagement length
$750K+
Pipeline sourced
◇ Case study · Reputation software
Reputation Management
Localyser.
Localyser is a bootstrapped SaaS company helping multi-location restaurant groups manage reviews and reputation across every branch. There was nobody in-house to run outbound, and no clarity on whether it was viable at all.
We ran the whole process — list, tooling, campaigns, learnings — using Clay, Smartlead and HeyReach, and reported what the data said as it arrived.
◇ Snapshot
- The brief
- Run outbound end to end and establish whether it works as a growth channel.
- Who they needed to reach
- VPs of franchising, owners and marketing leads at multi-location restaurant groups.
- Market
- United Arab Emirates and international restaurant groups.
- Channels
- Cold email and LinkedIn.
- Timeline
- Six months, 2024 to 2025.
$200,000.
Pipeline sourced
18
Meetings booked
39
Interested replies
Before
- A bootstrapped team with nobody dedicated to outbound
- No view on whether outbound was viable as a channel
- Groups that had to be qualified by size, not just by industry
- No tooling in place to run experiments properly
After
- 39 interested replies
- 18 meetings booked
- $200,000 in pipeline sourced
- A qualified list of multi-location groups, neither too large nor too small
◇ Challenge
The challenge
Localyser is a bootstrapped SaaS company without a dedicated resource for outbound campaigns. They were looking for a trusted agency partner to manage the entire process—executing campaigns, learning from the data, iterating on strategy, and sharing insights along the way. They also wanted a team equipped with the latest tools like Clay, Smartlead, and HeyReach to run experiments and assess the viability of outbound as a growth channel.
◇ Approach
Qualify by size, open with value.
- 01
How we ran it
The strategy involved using Clay to scrape Google Maps and identify multi-location restaurants, while also qualifying them to ensure they weren't too large or too small—helping us refine our target list. We then used cold email and LinkedIn outreach to engage key decision-makers such as VPs of Franchising, Owners, or Marketing Leads. The messaging focused on how they were centralizing operations and offered a demo, a free reputation management audit, or additional collateral. These value-driven offers helped establish trust and open meaningful conversations.
◇ Results
$200,000 sourced, and a channel proven.
Six months produced 39 interested replies, 18 booked meetings and $200,000 in sourced pipeline.
The offer was deliberately not a demo. A free reputation audit or a piece of collateral gives a franchising VP something to act on immediately, which is what opened conversations that a product pitch would have closed.
Is outbound a channel you have never properly tested?
Book a 30-minute audit →◇ In their words
“It's been great working with your team. I've gained valuable insights into my market, which has helped me continuously refine both my messaging and my offer.”
Tarik Qahwish · Founder
◇ Let's talk
Want to know if outbound works for you, with evidence?
We run the campaigns, share what the data says as it lands, and tell you straight whether the channel is worth keeping. Thirty minutes to start.