Localyser.
Localyser is a bootstrapped SaaS company without a dedicated resource for outbound campaigns. They were looking for a trusted agency partner to manage the entire process—executing campaigns, learning from the data, iterating on strategy, an
- Engagement
- Cold email · LinkedIn
- Region
- Industry
- Reputation Management
- Duration
- 6 months (2024-2025)
- $200,000.
- Pipeline sourced
- 18
- Meetings booked
- 39
- Interested replies
The challenge
Localyser is a bootstrapped SaaS company without a dedicated resource for outbound campaigns. They were looking for a trusted agency partner to manage the entire process—executing campaigns, learning from the data, iterating on strategy, and sharing insights along the way. They also wanted a team equipped with the latest tools like Clay, Smartlead, and HeyReach to run experiments and assess the viability of outbound as a growth channel.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
The strategy involved using Clay to scrape Google Maps and identify multi-location restaurants, while also qualifying them to ensure they weren’t too large or too small—helping us refine our target list. We then used cold email and LinkedIn outreach to engage key decision-makers such as VPs of Franchising, Owners, or Marketing Leads. The messaging focused on how they were centralizing operations and offered a demo, a free reputation management audit, or additional collateral. These value-driven offers helped establish trust and open meaningful conversations.
“It’s been great working with your team. I’ve gained valuable insights into my market, which has helped me continuously refine both my messaging and my offer.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.