Peekage.

Peekage runs digital product sampling for CPG brands, putting products into the hands of the right households. Their sales team had targets and nobody to call, and the expertise to fix that did not exist in-house.

We fed the team qualified opportunities for over four years, timing campaigns to the sampling seasons brands actually buy in.

◇ Snapshot

The brief: Feed a sales team with qualified opportunities, month after month.
Who they needed to reach: Brand and insights marketers at CPG companies who run product sampling.
Market: Canada and the United States.
Channels: Cold email, with webinars and events alongside.
Timeline: Fifty-two months, 2021 to 2026.

$1.7M

Pipeline sourced

15–25

Leads per month, ongoing

52 mon.

Engagement length

Before

A sales team with targets and no one to call
No prospecting expertise in-house
A niche buyer who is hard to isolate from marketing at large
Campaign timing disconnected from how CPG actually buys

After

$1.7M in pipeline sourced
15 to 25 leads a month, on an ongoing basis
A fifty-two-month run, still operating
Campaigns timed to the sampling seasons that drive the buy

◇ Challenge

The challenge

Peekage needed an agency to help feed their sales team qualified opportuniites. They did not have the expertise in-house and decided to hire an agency.

◇ Approach

Sell into the season, not the calendar.

01
How we ran it
Marketers interested in product sampling is a niche market. We can identify the right prospects by doing the appropriate qualification on Apollo. We would then run cold outreach campaigns based on the buying season that is taking place (back to school, holidays, etc). Our campaigns leveraged case studies and we experimented with messaging frequently.

◇ Results

Four years of leads, still running.

The engagement has produced $1.7M in sourced pipeline and a steady 15 to 25 leads a month, over fifty-two months and counting.

Longevity is the number that matters here. Marketers who buy product sampling are a narrow group, and campaigns pinned to their buying seasons — back to school, the holidays — keep producing long after a generic sequence would have burned the list out.

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◇ In their words

“"Growth Rhino is an outstanding resource for any company that wants to hit the ground running and build a strong foundation for prospecting. They helped us formulate multiple prospecting strategies and gave us advice on all the stages of our sales funnel. They also made us aware of new categories that we should be pursuing. They are great partners overall!”

Milad Zabihi

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