Perfect Venue.

Perfect Venue sells event-management software to restaurants and venues, most of whom already run something else. The team wanted outbound turned into a consistent, conversion-ready funnel rather than a series of pushes.

We targeted venues using competing tools, led with the pain rather than the product, and asked for a one-pager instead of a call so the SDR team inherited warm conversations.

◇ Snapshot

The brief: Turn outbound into a consistent funnel, from list quality through to SDR handoff.
Who they needed to reach: Owners and event managers at restaurants and venues running competing software.
Market: United States.
Channels: Cold email, with SDR follow-up.
Timeline: Nine months, 2024 to 2025.

Interested replies

$175K

Pipeline sourced

9 months

Engagement length

Before

Outbound that ran in bursts rather than continuously
Prospect lists that needed cleaning before they could be used
A call-first ask that most venues would not take
No structured experiments behind the messaging

After

66 interested replies
Venues identified by the competing software they already ran
A transition offer with hands-on training and onboarding
A low-friction one-pager CTA feeding the SDR team

◇ Challenge

The challenge

Perfect Venue was looking for an agency to accelerate their outbound efforts and turn them into a consistent, conversion-ready funnel. They needed support generating leads, handing them off to their SDRs, and optimizing every part of the process—from refining messaging to cleaning prospect lists and running structured experiments.

◇ Approach

Lower the ask, raise the relevance.

01
How we ran it
We leveraged various data sources (eg. Ahrefs, Brizo,Clay) to identify restaurants using competitive solutions and targeted them with a stronger transition offer—including hands-on training and onboarding support. Our messaging focused heavily on pain points to capture attention and drive relevance. Instead of pushing for a call right away, we offered a one-pager as a low-friction CTA, which helped spark interest and was then passed to the SDR team for follow-up.

◇ Results

66 replies, and a funnel that stayed on.

Nine months produced 66 interested replies, handed to the SDR team as they arrived.

Two choices did most of the work: targeting venues by the software they already used, so the offer could speak to switching, and asking for a one-pager rather than a call, which is a decision a busy operator can make in a second.

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◇ In their words

“The GR team gave us a real boost—both in terms of strategy and structure. Their insights helped us strengthen our outbound infrastructure and move faster.”

Luke Hutchinson · FounderPerfect Venue

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