Rohin Sethi Consulting.
Wanted to put a cold outreach engine in place to actively prospect founders in non-major US cities. Rohin wanted to work with an agency that understood the fundraising landscape and able to communicate his value proposition as a consultant.
- Engagement
- Webinars & events · Cold email
- Region
- Industry
- Financial Consulting
- Duration
- 6 months (2023 to 2024)
- 25
- Meetings booked
The challenge
Wanted to put a cold outreach engine in place to actively prospect founders in non-major US cities. Rohin wanted to work with an agency that understood the fundraising landscape and able to communicate his value proposition as a consultant.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We can identify founders at the pre-series A level using Crunchbase and company headcount. Then use cold outreach to get in front of them. We wanted to showcase Rohin's subject matter expertise and have the prospect reach out when they are ready. Therefore we decided to run some webinars and use cold email to ask prospects if they are interested in joining or watching the recording. Then enroll the interested prospects in a 90-day education focused nurturing campaign.
“Love working with you guys. I've had some great conversations from the campaigns you all ran.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.