Canada · Digital agency
Vested In You
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AI CompaniesProfessional ServicesBooked meetingsBuilt brand awareness
179
Interested replies
12 months
Engagement length
$750K+
Pipeline sourced
◇ Case study · No-code web platform
eCommerce
Unstack.
Unstack sold a no-code website platform to marketers at online brands — the people who have to ship a page without waiting for a developer. Inside Unstack there was barely a sales team, and only weeks to show that outbound could work.
We built the list from the technology those brands were already running, opened with cold email, and kept every prospect who did not convert inside a nurture track of webinars and case studies.
◇ Snapshot
- The brief
- Stand up outreach within weeks and prove outbound could produce qualified opportunities.
- Who they needed to reach
- Marketers at online brands running lean teams.
- Market
- United States.
- Channels
- Cold email, with webinars and events as the nurture layer.
- Timeline
- Eighteen months, 2022 to 2024.
136
Interested replies
$1.1M
Pipeline sourced
35%
Converted to qualified
Before
- Barely any sales or marketing resource in-house
- Weeks, not quarters, to show outbound worked
- No repeatable way to identify the right brands
- Interested-but-not-now prospects going cold
After
- 136 interested replies
- $1.1M in pipeline sourced
- 35% of replies converting to qualified
- A nurture track holding the rest until they were ready
◇ Challenge
The challenge
Unstack had very limited resources in sales and marketing. They needed an outbound agency that could scale up outreach within a few weeks and drive qualified opportunities.
◇ Approach
Find the stack, then start the conversation.
- 01
How we ran it
Unstack is best suited for marketers at online brands with limited resources. These were identified using BuiltWith and Apollo. Then we ran cold outreach campaigns. We also nurture all prospects who did not convert with webinar recordings and case studies.
◇ Results
Most of the qualified pipeline, sourced.
The programme produced 136 interested replies and $1.1M in sourced pipeline, with 35% of replies converting to qualified opportunities.
Identifying brands by the technology they already ran meant the first line of every email could be specific — and the webinar nurture caught the ones who were interested but not buying that quarter.
Need outbound working in weeks, not quarters?
Book a 30-minute audit →◇ In their words
“When I jump into our weekly sales meetings majority of our qualified opportunities are sourced from Growth Rhino. So whatever you guys are doing - just keep doing it!”
Grant Deken · Founder
◇ Let's talk
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