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◇ Case study · Engagement

Velocity Growth.

VG needed an agency focused on cold outreach and able to run outbound experiments rapidly.

Velocity Growthlogo
Engagement
Cold email
Region
Industry
EdTech
Duration
13 months (2021 to 2022)
Book meetings with prospectsBrand awarenessTest and experiment with messaging
160
Interested replies
◇ Challenge

The challenge

VG needed an agency focused on cold outreach and able to run outbound experiments rapidly.

Approach

How we shipped the engine.

Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.

  1. 01 · Approach

    How we ran it

    We knew this was a large market, and prospects were easily identifiable. The goal was to run campaigns around VG's content and leverage Craig's profile (as an experienced founder and subject matter expert).

    ◇ Operator says
    The Growth Rhino team was instrumental in helping us figure out our messaging in the early days. We also needed enough leads coming in consistently until our inbound kicked in.
    Craig Zingerline · Founder
    Let's build

    A pipeline engine, shipped like this one.

    A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.

    Velocity Growth — Case Study | Growth Rhino