Canada · Digital agency
Vested In You
A new government program, and nobody to promote it
AI CompaniesProfessional ServicesBooked meetingsBuilt brand awareness
179
Interested replies
12 months
Engagement length
$750K+
Pipeline sourced
◇ Case study · Growth education
EdTech
Velocity Growth.
Velocity Growth teaches growth practice to founders and operators, led by Craig Zingerline, a founder with a track record the audience already recognises.
They needed customers fast and had no proof outbound would work, so we ran experiments quickly — campaigns built around their content and Craig's own standing, rather than a product pitch.
◇ Snapshot
- The brief
- Generate leads quickly and run outbound experiments at pace.
- Who they needed to reach
- Founders and growth leaders in a large, easily identifiable market.
- Market
- United States.
- Channels
- Cold email.
- Timeline
- Thirteen months, 2021 to 2022.
$560K
Pipeline sourced
160
Interested leads
50%
Converted to qualified
Before
- Customers needed fast, with no proof the channel would work
- Messaging still unsettled in the early days
- A large market with no tested angle into it
- Inbound not yet producing anything reliable
After
- 160 interested leads
- 50% of them converting to qualified
- $560K in pipeline sourced
- Messaging settled through rapid experiments
◇ Challenge
The challenge
VG needed an agency focused on cold outreach and able to run outbound experiments rapidly.
◇ Approach
Lead with the founder, not the offer.
- 01
How we ran it
We knew this was a large market, and prospects were easily identifiable. The goal was to run campaigns around VG's content and leverage Craig's profile (as an experienced founder and subject matter expert).
◇ Results
$560K sourced, and the messaging settled.
Thirteen months produced 160 interested leads, half of which converted to qualified, and $560K in sourced pipeline.
The market was large and easy to identify, so the variable was the angle. Running campaigns around the company's content and the founder's own profile is what earned replies while the messaging was still being worked out.
Do you need leads before your messaging is settled?
Book a 30-minute audit →◇ In their words
“The Growth Rhino team was instrumental in helping us figure out our messaging in the early days. We also needed enough leads coming in consistently until our inbound kicked in.”
Craig Zingerline · Founder
◇ Let's talk
Want experiments that produce pipeline while they run?
We test angles at pace and keep the ones that reply, so the learning and the leads arrive together. Thirty minutes to scope it.