Carriyo.
Carriyo aimed to build and test a scalable outbound sales funnel. Their growth had been primarily inbound, and previous outbound efforts hadn’t yielded results. The goal of this engagement was to experiment with a range of value proposition
- Engagement
- Cold email · Webinars & events · Content marketing
- Region
- Industry
- Logistics
- Duration
- 9 Months (2024)
The challenge
Carriyo aimed to build and test a scalable outbound sales funnel. Their growth had been primarily inbound, and previous outbound efforts hadn’t yielded results. The goal of this engagement was to experiment with a range of value propositions and tactics to identify what resonated best—ultimately creating a repeatable outbound process tailored to their different customer personas.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
Our strategy for Carriyo focused on running multiple micro-campaigns tailored to different decision-maker personas across operations, technology, and customer experience. This added complexity, as each persona required distinct value propositions. We used Storeleads to identify eCommerce brands, specifically those using shipping carriers and offering international delivery. Once the right accounts were identified, we targeted the relevant persona groups with varied CTAs—including webinar invites, ebook features, product demos, prototype pages, and more. The goal was to experiment systematically and uncover what messaging and offers resonated most with each audience segment
“Working with the Growth Rhino team was a great experience. They helped us run over 100 micro-campaigns, allowing us to rapidly experiment and refine our messaging”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.