Crowdlinker.
Crowdlinker struggled to build a lead generation engine that provides leads on a consistent basis.
- Engagement
- Cold email · Email marketing · Landing pages · Content marketing · Podcast · Webinars & events · LinkedIn
- Region
- Industry
- Digital Agency
- Duration
- 48 months (2020 to 2024)
- $2M
- Pipeline sourced
- 50
- Qualified opportunities
The challenge
Crowdlinker struggled to build a lead generation engine that provides leads on a consistent basis.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We knew Crowdlinker's ICP would not work with a vendor from a single cold email. Their prospects work with vendors that they can trust and provide a significant amount of value. Crowdlinker competes in a saturated market. We combined cold outreach, podcasts, online events, and email marketing. The idea was to secure and nurture relationships by inviting prospects to speak on a podcast. Then take that podcast episode and repurpose it across all channels. Our goal was to consistently communicate Crowdlinker's subject matter expertise and let the prospects convert when they are ready.
““We tried doing all sorts of things in the past to drive growth. Growth Rhino was able to crack this problem and build a scalable system that works. We were able to gather insights from all these experiments. These findings allowed us to understand our prospects & customers more and build an outbound program that fits their needs & requirements." Aram Melkoumov (Co”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.