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◇ Case study · Product studio
Digital Agency

Crowdlinker.

Crowdlinker is a Toronto-based product studio that designs and builds digital products for funded startups and enterprise innovation teams. Their buyers are founders, product leaders, and heads of digital — people who buy on trust and track record, not on a discount.

We ran their new-business motion as an owned system: one account list, signal-led targeting, and multi-channel sequencing built around a long, relationship-heavy consideration cycle rather than a single-email close.

◇ Snapshot
The brief
Replace referral peaks and droughts with a steady, predictable flow of qualified project conversations.
Who they needed to reach
Founders, product leaders, and heads of digital at funded startups and enterprise innovation teams.
Market
Canada and the United States.
Channels
Cold email, LinkedIn, and follow-up calling against one shared account list.
Timeline
Four-year run; the figures below cover a twelve-month window inside it.
$2M
Pipeline sourced
50
Qualified opportunities
48 months
Engagement length
Before
  • New business arrived in referral floods, then droughts
  • No owned account list — every quarter started cold
  • Outreach written per-campaign, never as a system
  • No way to forecast next quarter's project load
After
  • $2M+ in pipeline sourced across twelve months
  • 50+ qualified opportunities from the same motion
  • One shared account list across email, LinkedIn, and calling
  • A four-year run, still operating
◇ Challenge

The challenge

Crowdlinker struggled to build a lead generation engine that provides leads on a consistent basis.

◇ Approach

What we actually decided, in order.

  1. 01

    How we ran it

    We knew Crowdlinker's ICP would not work with a vendor from a single cold email. Their prospects work with vendors that they can trust and provide a significant amount of value. Crowdlinker competes in a saturated market. We combined cold outreach, podcasts, online events, and email marketing. The idea was to secure and nurture relationships by inviting prospects to speak on a podcast. Then take that podcast episode and repurpose it across all channels. Our goal was to consistently communicate Crowdlinker's subject matter expertise and let the prospects convert when they are ready.

◇ Results

Steady, not spiky.

In the twelve-month window we report on here, the motion produced 50+ qualified opportunities and $2M+ in sourced pipeline for Crowdlinker — from a starting point where new business was entirely referral-dependent.

The more useful number is the length of the run. Crowdlinker has kept the system operating for 48 months. Outbound stopped being a campaign they switched on when the delivery calendar looked thin, and became the thing that told them what the calendar would look like next quarter.

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◇ In their words
“"We tried doing all sorts of things in the past to drive growth. Growth Rhino was able to crack this problem and build a scalable system that works. We were able to gather insights from all these experiments. These findings allowed us to understand our prospects & customers more and build an outbound program that fits their needs & requirements." Aram Melkoumov (Co”
Founder & CEO)
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◇ Let's talk

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