Echonous.
Echonous wanted to educate physicians and cardiologists about their product. They did not want to go down the traditional route of marketing via conferences and distributors. They also wanted a vendor that understood what they were doing an
- Engagement
- LinkedIn · Cold email
- Region
- Industry
- Medical IoT
- Duration
- 6 months (2021)
The challenge
Echonous wanted to educate physicians and cardiologists about their product. They did not want to go down the traditional route of marketing via conferences and distributors. They also wanted a vendor that understood what they were doing and create the necessary messaging.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We were able to identify cardiologists in the United States through public databases. The idea was to do brute-force outreach on Linkedin and email these cardiologists. The goal was to get an introductory meeting so the physicians could place an order via their clinic or hospital.
“The GR team was very flexible to answer questions and support as I needed. Their team became an extension of my team, was very attentive and always provided suggestions to improve the setup. The initial challenge for me was getting used to this new process and understanding what to expect. Their process is scalable and I've grown my setup significantly since starting.”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.