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◇ Case study · Credential platform
EdTech

Educhain.

Educhain issues verifiable academic credentials, and its buyers were university registrars — a population that is completely public and almost never contacted well.

The founders needed a strategy and execution fast, so we built the list from the universities' own pages and spent the effort on explaining the value rather than finding the addresses.

◇ Snapshot
The brief
Build a growth strategy and execute it fast, in three months.
Who they needed to reach
Registrars and academic administrators at universities.
Market
United Arab Emirates and international universities.
Channels
Cold email.
Timeline
Three months, 2020.
50
Meetings booked
3 months
Total engagement
57%
Average open rate
Before
  • Founders who needed a strategy and execution at the same time
  • Three months to show the channel worked
  • A value proposition that had to be explained, not asserted
  • No outbound motion of any kind in place
After
  • 50 meetings booked in three months
  • A list built directly from university records
  • A value proposition written for the registrar's own problem
  • A channel that carried through to the company's acquisition
◇ Challenge

The challenge

Educhain's founders needed an outbound agency that could put together a growth strategy and execute it fast.

◇ Approach

Public list, private problem.

  1. 01

    How we ran it

    Identifying registrars at universities was easy. All their contact information is available online on the university's website. The goal was to do the necessary outreach and explain the value proposition. The COVID pandemic was happening at this time, so this was a solution many universities were actively investigating.

◇ Results

50 meetings in three months.

Fifty meetings inside a three-month engagement, at a moment when universities were actively looking for exactly this.

Finding the registrars was trivial — every university publishes them. The work was in the explanation, and in getting to them while the problem was urgent.

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◇ In their words
“"The support and expertise of the Growth Rhino team was essential to securing new leads and continuing our exponential growth. This all led to our recent acquisition by a Canadian Private Equity Firm." (Mark Balonev, Founder)”
Mark Balonev · FounderEduchain
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