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◇ Case study · Influencer marketing
MarTech
Halo.
Halo connects consumer brands with influencers who can put people through the door. The company was pushing hard into New York City and needed to reach local businesses faster than a sales team could walk the streets.
We built the list from the places themselves — restaurants, spas, consumer-facing businesses — qualified each one on whether influencer marketing could even work for it, and opened with an asset rather than a pitch.
◇ Snapshot
- The brief
- Reach as many local consumer businesses as possible while expanding into a new city.
- Who they needed to reach
- Owners and marketers at restaurants, spas and other consumer-facing businesses.
- Market
- New York City, United States.
- Channels
- Cold email and LinkedIn, with SDR follow-up.
- Timeline
- Six months, 2026.
60+
Positive replies in first 30 days
160+
Interested leads
2 Countries
1 team
Before
- An aggressive expansion into a city where nobody knew them
- A buyer population only findable business by business
- No way to tell which venues influencer marketing could work for
- A sales team that could not cover the ground by hand
After
- 60 interested replies
- A list scraped and qualified on social presence and reachability
- Assets created and sent in place of a cold pitch
- Interested venues handed straight to the SDR team
◇ Challenge
The challenge
Halo was aggressively expanding in New York City and wanted to reach out to as many local businesses as they can.
◇ Approach
Qualify the venue before you pitch it.
- 01
How we ran it
We scraped Google Maps to identify restaurants, spas, and other consumer-facing businesses. We then used Clay to qualify these leads, ensuring each had an active social media presence and a reachable email. We then sent them a variety of assets to see if there are interested in using influencers to drive footfall. Once a lead was interested we kicked it over to the SDR team.
◇ Results
Sixty conversations in a new city.
Six months of outreach produced 60 interested replies from consumer businesses across New York.
Qualification carried it. Checking that a venue had an active social presence and a reachable owner before writing meant the offer — influencers driving footfall — was only ever put to businesses it could actually work for.
Expanding into a city that has never heard of you?
Book a 30-minute audit →◇ In their words
“We are getting a lot of good leads from Growth Rhino's efforts. They also took the initiative to act like our marketing team to create assets. This helped add more leads to our funnel. I depend a lot on your leads while we ramp-up the efforts”
Marco Meier · Country Director
◇ Let's talk
Want local coverage without local headcount?
We build the list business by business, qualify it, and hand your team the ones worth a conversation. Thirty minutes to scope it.