Optix.
Optix wanted to reach out to a niche audience. Co-working space operators that run up to 20 spaces. They needed someone who understood outbound and how to use Clay with deep expertise. They also wanted a vendor who would build the outbound
- Engagement
- Cold email
- Region
- Industry
- OperationsTech
- Duration
- 8 months (2025 to 2026)
- 124
- Interested replies
The challenge
Optix wanted to reach out to a niche audience. Co-working space operators that run up to 20 spaces. They needed someone who understood outbound and how to use Clay with deep expertise. They also wanted a vendor who would build the outbound system for them and document all learnings along with the process.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
We decided to build a robust Clay table that can identify and qualify co-working space operators. This allowed us to build a Master List of all potential operators. After this was done we needed to experiment with messaging and different offers. We tested 20 different angles and eventually landed on three winning asset/lead magnet. We would then rotate those in the sequence until a positive response was generated.
“Great work team, and appreciate your recommendation on the new approach. Let's double down on this approach”
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.