Pre-Series A Reputation Management company.
Our client wanted to experiment with cold email outreach and see if it is possible to build a scalable engine. Their existing outbound processes were focused on cold calling. They wanted an agency that could work with their in-house growth
- Engagement
- Cold email
- Region
- Industry
- Reputation Management
- Duration
- 6 months (2021 to 2022)
- 35
- Meetings booked
- 7
- Qualified opportunities
- 74
- Interested replies
The challenge
Our client wanted to experiment with cold email outreach and see if it is possible to build a scalable engine. Their existing outbound processes were focused on cold calling. They wanted an agency that could work with their in-house growth team and share learnings in real-time.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
The term reputation management is not something small business owners understand. We needed to dumb down the messaging and make it more applicable. We had to explain the relationship between Google Reviews and their business. We also needed to build a qualified account list. This means a list of businesses that had a Google business profile but did not have a high score, recent reviews, or frequent inflow of reviews. For this, we used ScrapeHero and virtual assistants to put together an enriched/researched account list. Once all of the above was put in place - we were able to run outreach campaigns testing out different value propositions.
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.