Series A Cybersecurity company.
This client had recently launched their SaaS product in the Middle East and needed support booking meetings with a niche audience of cybersecurity professionals. Without a local team on the ground, they were looking for a reliable partner t
- Engagement
- Cold email · Cold calling · LinkedIn
- Region
- Industry
- Cybersecurity
- Duration
- 9 Months (2024-2025)
- $1.25m
- Pipeline sourced
- 60
- Meetings booked
- 25
- Qualified opportunities
The challenge
This client had recently launched their SaaS product in the Middle East and needed support booking meetings with a niche audience of cybersecurity professionals. Without a local team on the ground, they were looking for a reliable partner to drive outreach and fill their account executive’s calendar with qualified meetings.
How we shipped the engine.
Three sequenced phases — diagnose, build, run. No pitch decks, no pooled SDRs.
- 01 · Approach
How we ran it
Our strategy focused on highly targeted outbound outreach. Given the niche nature of the ICP, we spent the initial months engaging directly with key individuals through email, LinkedIn, and phone calls. We then shifted to a top-down approach, nurturing relationships with the leadership team to drive broader engagement. This allowed us to effectively cover a significant portion of the market. In parallel, we followed up with leads generated from the client's participation in conferences and industry events to maximize conversion opportunities
A pipeline engine, shipped like this one.
A 30-minute audit. We map your current motion, name what's leaking, and show you what shipping looks like for your sector.