Canada · Digital agency
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179
Interested replies
12 months
Engagement length
$750K+
Pipeline sourced
◇ Case study · Trend forecasting
Big Data
Spate.
Spate turns consumer search behaviour into trend forecasts for beauty and personal-care brands. The team wanted outbound started but had no capacity to absorb a new channel while running everything else.
The audience was narrow and easy to name, so we built a multi-step sequence against it and ran the channel on their behalf.
◇ Snapshot
- The brief
- Kickstart outbound without the internal resources to experiment with a new channel.
- Who they needed to reach
- Insights and trend leaders at beauty and consumer brands.
- Market
- United States.
- Channels
- Cold email.
- Timeline
- Twelve months, 2020 to 2021.
100+
Interested replies
55%
Average open rate
50+
Campaigns launched
Before
- No outbound running, and no capacity to start it in-house
- A new channel competing with existing priorities
- No sequence built for a narrow, specific audience
- No evidence that the channel would return anything
After
- 100 interested replies
- A multi-step sequence built for a precisely named audience
- A new sales channel opened without internal headcount
- A twelve-month run producing consistent conversations
◇ Challenge
The challenge
Spate wanted to kickstart their outbound initiative but had limited resources to experiment and fully take on a new marketing channel.
◇ Approach
Narrow audience, patient sequence.
- 01
How we ran it
SPATE targets a niche audience that is easily identifiable and solves a very specific problem. Therefore, we decided to run a multi-step outreach campaign to this audience.
◇ Results
A hundred conversations from a channel they had no time to build.
Twelve months produced 100 interested replies and a working second channel for a team that had no capacity to build one themselves.
When the audience is this specific and the problem this well-defined, the win comes from persistence in the sequence rather than from clever targeting.
Is the channel obvious and the capacity missing?
Book a 30-minute audit →◇ In their words
“Growth Rhino has been an extension of the Spate team — always seeking out new opportunities and sharing best practices for success. The team helped us create a new channel for sales that brings in consistent opportunities and revenue”
Yarden Horwitz · Co-Founder
◇ Let's talk
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